About

I am a seasoned product design leader passionate about creating elegant, user-centric experiences that merge creativity with strategy. With over a decade of industry experience, I excel at the intersection of design, technology, and business impact.

Background & experience

My design journey began in New Zealand during university, where I hand-coded websites, including one for a local Italian restaurant. This foundational experience propelled me from academia into the professional design landscape.

After honing my skills in New Zealand, I ventured to London, where I collaborated in-house and in agencies with renowned brands such as Emirates, Fever-Tree, Eat, and British Gas. These experiences broadened my expertise and deepened my understanding of global design standards.

I joined Hive Home, a British Gas subsidiary, seeking more hands-on ownership. At Hive, I led the creation of their inaugural design system, "Honey," streamlining design operations across their smart home product portfolio.

My career advanced further when I took on the role of Design Manager at Goodnotes. I managed a talented remote team of 12 designers across eight countries. I transformed the design culture, elevated our creative output, and launched the "Ink" design system, enabling Goodnotes to expand into Android, Windows, and web apps.

I reside in Copenhagen as a Staff Product Designer at Corti, a cutting-edge healthcare AI company. I am involved in every design aspect of this role, from research and UX strategy to final UI and systems design.

Design philosophy

My approach revolves around solving intricate problems through meticulous user-centred research and transforming those insights into simple, impactful solutions. Design lives at the crossroads of user needs, business goals, and technical realities.

While I possess many creative skills, including user flows, wireframes, visual design, and prototypes, I am particularly passionate about design systems and operations. I excel at empowering teams to work harmoniously and deliver exceptional experiences through reusable patterns, principles, and processes.

Select accomplishments

  • Created design systems used by millions (Honey, MarketHub, Ink)
  • Led UI for Shell's $19B+ MarketHub e-commerce platform
  • Collaborated with global giants e.g., Activision, IBM, Lego, and United Airlines
  • Managed remote teams of designers across multiple continents
  • Worked on projects spanning 156 countries and 29 languages

Beyond design

Outside of my professional life, I prioritise work-life balance through interests such as plant-based cooking, curating playlists, exploring minimalism, and travelling across Europe. I am also an avid photographer, a speciality coffee brewer, a budding florist, and a museum enthusiast, and I am particularly fond of furniture exhibits.