Kia ora


Hey, I'm Maxwell. I'm a designer and actor from New Zealand. I'm currently seeking a new role in Copenhagen, Denmark for 2023.

Most recently, I was design manager at GoodNotes supporting a group of 12 designers including user research, motion and brand design.

Before GoodNotes, I spent 3 years at Shell including leading user interface on a $19 billion e-commerce platform, developed a warehouse scanner gun app, and redesigned a note-taking app for technical advisors.

Before Shell, I was on a contract with Hive Home where I developed their first Design System; Honey.

Before Hive, I was in-house at Emirates as a marketing designer and art director crafting travel campaigns. Earlier I worked in-house at the Five by Five agency.

Client list

Hive Home, Shell, Activision, B&Q, GoodNotes, Gap, Emirates, European Union, Just Eat, United, Rotary International, Fever-Tree, CooperVision, Lego, and IBM.

Not design

When I'm not designing, you might find me lounging in a sauna, experimenting with plant-based foods, curating the perfect playlist, embracing minimalism, travelling to Europe in both summer and winter, trying speciality coffees, attempting floristry, or visiting museums (especially those with furniture collections).

Thanks for visiting.