About
Originating from New Zealand, I bring over a decade of experience as a Senior Product Designer based in Copenhagen. My expertise lies in crafting elegant and intuitive user interfaces across diverse digital platforms, employing a user-centric approach that spans from user research and process flows to wireframe spec documents and high-fidelity prototypes.
Background
I embarked on my design journey during my undergraduate studies, hand-coding a website for a local Italian restaurant. This foundational experience propelled me from academia to the real-world design landscape.
Eventually, I ventured from New Zealand to London, where I collaborated with renowned agencies and designed for clients including Emirates, Fever Tree, Just Eat, and Hive Home.
After a decade in the industry, I embraced a leadership role at Goodnotes, managing a team of 12 designers. Leading this talented group taught me invaluable lessons about teamwork and leadership, and it was an immensely rewarding experience. However, my passion for hands-on design remained strong, leading me to pursue an individual contributor role at Monta in Copenhagen.
Process
My design philosophy revolves around solving intricate problems through user-centered design and research, transforming ideas into tangible and impactful solutions. I thrive at the intersection of design, technology, and business, seamlessly navigating both creative and technical realms.
In my current role as Senior Product Designer at Monta, I make significant contributions to the entire creative process, spanning initial user research to the development of polished mockups and art direction. My primary focus lies in delivering valuable experiences that generate genuine business impact.
Design Systems
I have a deep fascination with design systems, often finding myself leading or heavily supporting their implementation. I am captivated by their ability to empower teams, enabling them to work with efficiency and harmony through the utilization of helpful tokens, components, patterns, and principles.
My noteworthy contributions in this domain include the Honey Design System at Hive Home, the MarketHub Design System at Shell (an e-commerce system for a $19 billion platform), and the Ink Design System at Goodnotes, which facilitated the expansion of this beloved digital paper tool to Android, Windows, and the web.
Accomplishments
Throughout my career, I have spearheaded several pivotal design systems, including the aforementioned Honey Design System, MarketHub Design System, and Ink Design System. I have also had the privilege of collaborating with numerous household names, such as Activision, IBM, Lego, the European Union, and United Airlines. This diverse range of experiences has enriched my expertise, allowing me to effectively serve both large-scale enterprises and smaller clients, including non-profits.
The largest project I have worked on to date is Shell MarketHub 2.0, where I led the user interface design for the platform. This e-commerce website ranks among the top four in terms of revenue, nestled between Apple and eBay. With its global reach, spanning 156 countries and 29 languages, it stands as a testament to the power of design to impact businesses on a significant scale.
Interests
Beyond my core competencies in design, design systems, and leadership, I prioritize maintaining a healthy work-life balance. My interests encompass relaxing in saunas, experimenting with plant-based culinary creations, curating engaging playlists, advocating for minimalism, exploring Europe, refining my photography skills, brewing specialty coffee, venturing into floristry, and immersing myself in museum collections, particularly those featuring furniture exhibits.
Reach out
I welcome any inquiries or potential collaboration opportunities. Feel free to reach out via email, and I would be delighted to engage in discussions about crafting beautifully simple and effective designs together.