I'm a product design leader passionate about crafting elegant, user-centric experiences that blend creativity and strategy. With over a decade of industry experience, I thrive at the intersection of design, technology, and business impact.

Background & experience

My design journey began in New Zealand during university when I hand-coded websites, including one for a local Italian restaurant. This foundational experience propelled me from academia into the professional design landscape.

After honing my skills in New Zealand, I ventured to London, where I collaborated in-house and in agencies with renowned brands such as Emirates, Fever-Tree, Just Eat, and British Gas.

Seeking more hands-on ownership, I joined Hive Home (a British Gas subsidiary), where I led their inaugural design system, "Honey", - streamlining design operations across the smart home product portfolio.

Recently, I drove design leadership as Design Manager for Goodnotes, managing a talented remote team of 12 designers across eight countries. In this role, I transformed the design culture, elevated our creative output, and launched the "Ink" design system - enabling Goodnotes to expand into Android, Windows, and web apps.

I now reside in Copenhagen as a Staff Product Designer at Corti. I contribute fully to this healthcare AI company, from research and UX strategy to final UI and systems design.

Design philosophy

My approach revolves around solving intricate problems through meticulous user-centred research and transforming those insights into simple, impactful solutions. Design lives at the crossroads of user needs, business goals, and technical realities.

While I have wide-ranging creative skills (user flows, wireframes, visual design, prototypes), I'm particularly passionate about design systems and operations—empowering teams to work harmoniously and deliver exceptional experiences through reusable patterns, principles, and processes.

Select accomplishments

  • Created design systems used by millions (Honey, MarketHub, Ink)
  • Led UI for Shell's $19B+ MarketHub e-commerce platform
  • Collaborated with Activision, IBM, Lego, United Airlines
  • Managed remote teams of designers across multiple continents 
  • Worked on projects spanning 156 countries and 29 languages

Beyond design

When not immersed in design, I prioritise work-life balance through interests like plant-based cooking, curating playlists, exploring minimalism, and European travel. I'm also an avid photographer, speciality coffee brewer, budding florist, and museum enthusiast (particularly furniture exhibits).