Work

I’ve led transformative design projects, from a $19 billion B2B platform to launching new design systems to getting a charity in New Zealand that gets kids back on bikes, online. Take a look at what I’ve been up to.

2023
Product design

Theft Insurance Flow Redesign

During some recent free time, I explored how the rental or hire industry could increase the sign-ups for theft or other insurance during checkout flows. Here's some of my thinking from a couple of hours.

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2022
Leadership

An Award-Winning Design Team

I transformed GoodNotes' design team into an engaged, connected, high-performing remote team of 11 world-class designers from 8 countries across 5 time zones.

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2022
Design system

Ink Design System

Stepping up from an IC, I found the biggest impact I could have on Design Ops and the maturity of the design organisation was by applying my skills in design systems to lift the company’s quality bar

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2020
Design system

Shell MarketHub 2.0 Design System

I led the redesign of Shell’s $19 billion B2B e-commerce platform, focusing on improving user experience and creating a new design system.

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2019
Product design

Global Traceability Platform

Shell faced a three-month deadline to achieve full traceability for their lubricant products across bottles, cartons, and pallets in multiple locations worldwide. As the lead user interface designer, I collaborated with a user experience designer to map out essential business movements and streamline workflows.

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2018
Design system

Honey Design System

Honey is a robust design system crafted for Hive Home, a prominent smart home technology firm located in the UK. As the forerunner in the conception and realisation of Hive's inaugural design system, I envisaged and brought to life an interface that was not just aesthetically appealing but ensured fluid and cohesive user journeys.

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2018
Product design

LubePro Global

In 2018, Shell's LubePro app was positioned as a tool to aid technical advisors (TAs) during site visits. However, its clunkiness often led TAs to resort to basic tools like notepads and phone cameras. My goal was to bring efficiency and ease back into this essential tool.

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