Simplifying ideas to bring clarity

Hi, I'm Maxwell, a seasoned designer with over a decade of experience working with organisations of all sizes — from non-profits to large corporations. I specialise in simplifying complexity, and design systems with a less but better approach.

Simplifying ideas to bring clarity —

I'm a Product Designer with over 10 years of experience in the industry, working with a wide range of organisations from non-profits to big enterprises. Previous clients include GoodNotes, Shell, Hive Home, Emirates, The European Union, Lego, Gap, Just Eat and IBM.

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Shell MarketHub 2.0

$19B e-commerce platform redesign

UI, UX, Design System, B2B

Global Traceability Platform

Traceability on bottles, cartons, pallets

UI, UX, B2B

LubePro Global

Site assessment tool for field advisors

UI, UX, B2B

Honey Design System

Design system for a smart home co

UI, UX, Design System

Design Leadership at GoodNotes

Most recently, I led design at GoodNotes, scaling the team from 2 to 12 designers, developing DesignOps and kick-starting Ink Design System.

I've been leading Design Systems for 5 years

Design system projects

Ink

Introducing a new design language and cross-platform experience for the #1 digital paper experience on the market.

GoodNotes, Figma, 2022

MarketHub

A comprehensive design system and user experience for Shell MarketHub, a $19B e-commerce platform.

Shell, Figma, 2020

Honey

Powering internal alignment, rapid prototyping and beautiful experiences with this web-focused system and UI kit.

Hive Home, Sketch, 2018

"Maxwell is our design systems god."

Anojan Sivaranjan

Product Designer, GoodNotes

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Currently seeking a new role in Copenhagen, Denmark from 2023.