Simplifying ideas to bring clarity
Hi, I'm Maxwell, a seasoned designer with over a decade of experience working with organisations of all sizes — from non-profits to large corporations. I specialise in simplifying complexity, and design systems with a less but better approach.
Simplifying ideas to bring clarity —
I'm a Product Designer with over 10 years of experience in the industry, working with a wide range of organisations from non-profits to big enterprises. Previous clients include GoodNotes, Shell, Hive Home, Emirates, The European Union, Lego, Gap, Just Eat and IBM.
Select case studies
Design Leadership at GoodNotes
Most recently, I led design at GoodNotes, scaling the team from 2 to 12 designers, developing DesignOps and kick-starting Ink Design System.
Design system projects
Ink
Introducing a new design language and cross-platform experience for the #1 digital paper experience on the market.
GoodNotes, Figma, 2022
MarketHub
A comprehensive design system and user experience for Shell MarketHub, a $19B e-commerce platform.
Shell, Figma, 2020
Honey
Powering internal alignment, rapid prototyping and beautiful experiences with this web-focused system and UI kit.
Hive Home, Sketch, 2018
Anojan Sivaranjan
Product Designer, GoodNotes
Select clients
