Thoughts

For years now, I've been capturing gradients in the sky. Straight from iPhone—no editing.

They go edge-to-edge and throw anything Dieter Rams has said (about how to introduce your brand) out the window.

Thousands of design tokens explored, hundreds of components built and rebuilt and countless refactors as I've learned better ways to do things.

Design decisions, translated into data—design tokens are the source of truth to unify and maintain design at scale.

Before the web font era, designers showed great caution in using fonts in print thoughtfully to provide a consistent voice, tone and distinction that sets their clients’ work above the clamour of competing works.