Thoughts
Some things I've written or taken pics of. Don't expect too much but do let me know if you have had a read and something was of use.
![](https://cdn.prod.website-files.com/6397275723b54d96ecce7b24/65000b845b719db40c1a76b7_skyy.jpg)
Photo series: Sky
For years now, I've been capturing gradients in the sky. Straight from iPhone—no editing.
![](https://cdn.prod.website-files.com/6397275723b54d96ecce7b24/65000bed298eea2d6556f810_868shots_so.jpg)
Trend: Huge Headlines
They go edge-to-edge and throw anything Dieter Rams has said (about how to introduce your brand) out the window.
![](https://cdn.prod.website-files.com/6397275723b54d96ecce7b24/640b2f2ee3594b0e742742d9_donkey-republic.jpg)
Lessons: Creating 3 Design Systems
Thousands of design tokens explored, hundreds of components built and rebuilt and countless refactors as I've learned better ways to do things.
![](https://cdn.prod.website-files.com/6397275723b54d96ecce7b24/64cff0d52293c2299fc74391_02.jpg)
Brief History: Design Tokens
Design decisions, translated into data—design tokens are the source of truth to unify and maintain design at scale.
![](https://cdn.prod.website-files.com/6397275723b54d96ecce7b24/640b29cdc4f53a2bcc66f1ad_2022-11-07-big-2x.jpg)
Brief History: Web Fonts
Before the web font era, designers showed great caution in using fonts in print thoughtfully to provide a consistent voice, tone and distinction that sets their clients’ work above the clamour of competing works.