I’m a Copenhagen-based designer with 10+ years of experience in product design specialising in design systems and leadership. Today I’m a Senior Product Designer at Monta on the future of EV.

With my wife in London.

I jumped into the design world in New Zealand right after finishing my digital communications degree. One of my first projects was on a website for a local Italian restaurant called Buon Venuti. Surprisingly, they loved the website I hand-coded and decided to keep it. It was a significant confidence boost and marked my transition from the structured world of education to the dynamic design field.

I eagerly took on contracts that challenged me beyond my comfort zone, always seeing them as opportunities to learn and grow as a designer. Following the footsteps of many talented New Zealanders, I went to London, where I had the chance to collaborate with renowned agencies and big names like Emirates and Hive Home. A decade later, though managing a team of 12 designers at GoodNotes was fulfilling, I realised I needed to get my hands dirty with hands-on design work.

Now, I’m fortunate to call Copenhagen home. I’m part of Corti's mission as a Staff Product Designer, working to improve patient outcomes with applied AI.

Selected works

A selection of work, in visual form. Please note that due to legal constraints, I’m unable to showcase many of the projects I’ve had the privilege of contributing to.

A lifestyle service for ultra-high-net-worth individuals. I designed and built their online presence, balancing exclusivity with functionality.
An unsolicited exploration of how rental companies could redesign upsell experiences, such as theft insurance, within checkout flows.
The first pages built using the ‘Honey’ design system in Sketch, pushing the limits of components and testing a new design token governance model.
I launched ‘Honey’, a design system to align designers and engineers through design tokens, improving collaboration and consistency.
Designed print materials for an EU-funded project uniting scientific institutions across five countries to address gender inequality in marine science.
Art direction for a travel brand targeting over-50s, working within airline and tourism board marketing constraints to deliver engaging visuals.
Led UI design for a system tracking bottles, cartons, and pallets across Hong Kong, Germany, and Spain, improving logistics transparency.
Supported and guided a remote team of 12 designers, ensuring a strong design culture and scalable systems. Image by Camilla Cornwell.
Helped deliver 20,000+ marketing assets across 18 languages, spanning display ads, social media, and Comic Con promotions.
A rapid design sprint for a UK-based campaign, from onboarding to launch in under two weeks.
A snapshot of components and styles from the design system built for Shell MarketHub in 2020, streamlining digital consistency.

“Maxwell is our design systems god.”

Anojan Sivaranjan

Product Designer, GoodNotes

Recently

I have relocated to Copenhagen, Denmark after almost a decade in the fast pace of London. I’m also doing the Daily UI challenge and posting it on Dribbble, but I don’t have time to do it daily. Of course.