LubePro Global

In 2018, Shell's LubePro app was positioned as a tool to aid technical advisors (TAs) during site visits. However, its clunkiness often led TAs to resort to basic tools like notepads and phone cameras. My goal was to bring efficiency and ease back into this essential tool.

The challenge

The existing LubePro app wasn't just an inconvenience; it impeded TAs from effectively building relationships during customer visits. Through direct conversations with TAs, the need for a comprehensive redesign became evident, giving birth to LubePro Global.

Approach

I emphasised a seamless experience across iPhone and iPad devices for the design. Using a custom UI kit, the app was transformed into a user-centric platform, focusing on speed and simplicity. I introduced an innovative 'site assessment' feature, allowing TAs to prepare before site visits, and enhanced the data capture process, making it versatile and more intuitive.

Outcomes

• Customisation: LubePro Global catered to specific client and industry needs, refining the data collection process.
• Efficiency: TAs could redirect their focus from administrative tasks to meaningful customer interactions by making the app user-friendly.
• Global usability: The app's design considered diverse languages and regional preferences.
• Enhanced data management: Simplified data sharing and in-depth analytics provided insights into customer preferences and patterns.

Transforming LubePro Global was a real-world case study on iterative design – the importance of continuously refining to meet user needs.